Blogginlägg -
The Alumni blog: Wyilda af Norden
It All Started With A Desire
I have always felt desires, but it took me a while to build the courage to dream. The first dream brought along ideas, and that’s when life started making sense to me.
Having said that, let me tell you a little bit about my desires, and hopefully my idea will make sense to you. I feel strongly, and that is how it’s always been. At an early age I started raising my voice against perceived injustices. A lot of things piss me off, and labor related injustices are at the very top of that list. For too long, I was all talk and no action. I needed to change that.
I’m a vain person, and people who want to save the world are not suppose to be vain. I have been made brutally aware of this on many occasions. The truth is that I love beautiful things. Faced with the perfect scarf I get completely obsessed. I can’t stop thinking about it. I want to make it mine. I need to make it mine.
A year ago an idea was born. The idea stemmed from a mutual desire. Hanna, my business partner, and I named our idea ‘Wyilda af Norden’. Our mission was simple: to bring you Scandinavia’s first sustainable luxury accessories brand. Luxury without compromise!
Venture Cup rewards good ideas and so our paths crossed. A year has passed and we are about to launch. In January 2017, we’re opening our web shop and you’ll be able to find Wyilda af Norden in a few stores.
Hanna and I took the leap and we have never felt this brave. If you are reading this, chances are that you are thinking about applying to Venture Cup. Our best piece of advice to you is: have the courage to stand by your idea. Take it seriously, do your research and write a killer business plan. You have nothing to lose, and everything to gain.
We are currently live on Kickstarter. If you share our passion, support our cause: goo.gl/9hIhNG. To follow our journey, please check out our blog: www.wyilda.com. You can also drop us a line at wyildaafnorden@gmail.com. We love making new friends! On Instagram, Facebook and Twitter, we socialize with thousands of people every day. Our name is @wyildaafnorden. What’s yours?
Love/Petra, Co-Founder
About us
Wilda af Norden: Sustainable luxury accessories
Competed in Region North, Fall of 2015
Launching in January 2017
The people working at Wyilda: Petra Salenvall & Hanna Wallo.
Haparanda
